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ScandiVista: A New Chapter in Performance Marketing, Backed by Winlandia’s Evolving Vision
At Winlandia Marketing, we’ve always believed in building long-term partnerships, investing in great people, and creating value through smart, sustainable growth. That’s why we’re proud to introduce our latest venture: ScandiVista Marketing OÜ, a new affiliate marketing company founded by a seasoned team with deep roots in the iGaming space.
ScandiVista was co-founded by Ville Lehtinen, Petri Ikonen, and Matti Pekkanen (CEO of Winlandia), and is already making waves as a performance-driven agency specializing in SEO, content, and high-quality traffic across global markets.
This move is part of a broader strategy, as Winlandia Marketing OÜ begins its transition into a holding company structure. With the growth of new business units like ScandiVista, and with other ventures in development, this shift allows us to support multiple specialized teams while staying true to our core values: agility, transparency, and results.
Welcome, Ville – A Key Piece in the Puzzle
We’re especially excited to welcome Ville Lehtinen to the team. Ville brings over a decade of iGaming experience, having started his career at Betsson Group with CasinoEuro, later managing Finnish affiliates at Affiliate Lounge (now Betsson Group Affiliates). His path crossed early on with our CEO, Matti Pekkanen, and it’s come full circle as they now work side-by-side to build the next phase of affiliate excellence.
Ville joins both ScandiVista and Winlandia Casino as Affiliate Manager, focusing on growth in core markets like the UK and helping guide strategy for both projects.
What’s Next?
ScandiVista is just the beginning. As Winlandia continues to evolve, we’re building a portfolio of performance-focused marketing ventures across Europe and beyond. Our team’s collective experience, combined with our ability to move fast and adapt, positions us well in a competitive and fast-moving space.
Stay tuned for more updates as we grow the Winlandia ecosystem—one smart decision at a time.
