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Blog
From a Freewebs Dream to a Multimarket Casino Brand – The Story of Winlandia
By Matti Pekkanen, Founder of Winlandia
It all started over 10 years ago, though, in truth, the first sparks of Winlandia go back even further. I got into the affiliate business around 2007. Back then, I was barely 20, with no money, no connections, no formal skills. What I had was curiosity and frustration. There were no proper Finnish-language casino sites online poker content was everywhere, but casino players? We were left in the dark. So I did what any broke, slightly naive guy would do: I built my first affiliate portal on Freewebs. It wasn’t pretty. It didn’t rank. But it was a start.
ScandiVista: A New Chapter in Performance Marketing, Backed by Winlandia’s Evolving Vision
At Winlandia Marketing, we’ve always believed in building long-term partnerships, investing in great people, and creating value through smart, sustainable growth. That’s why we’re proud to introduce our latest venture: ScandiVista Marketing OÜ, a new affiliate marketing company founded by a seasoned team with deep roots in the iGaming space.
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Winlandia Marketing Expands to Barcelona – Welcoming Ville Lehtinen to the Team!
Winlandia Marketing is excited to announce the establishment of our new branch in Barcelona, Spain! This expansion marks another step forward in our growth, and at the heart of our Barcelona office, you’ll find our latest team member, Ville Lehtinen, an industry veteran with extensive experience in online gambling.
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How to Keep Your Employees Motivated During Tough Times
With the economy across Europe taking a downturn, many businesses are tightening their belts and cutting expenses. In some cases, this even means layoffs—something no CEO wants to face. At Winlandia Marketing, we’re fortunate to be in a growth phase because we’re fast-moving, agile, and effective. But I know not all businesses are as lucky, and tough times call for creative solutions.
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Banking in the Online Marketing Business
In online marketing, one of the most essential, yet challenging, aspects is simply managing banking. Finding a bank that understands our industry can be a unique challenge. If you receive payments from well-known online gambling operators, banking becomes even more complicated. Banks often struggle to understand online business models, and if your clients are primarily in the online gambling sector, your company may be categorized as high-risk — even if you’re only running a straightforward online marketing business.
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Winlandia Marketing is Growing: Exciting Plans Ahead!
We’re thrilled to announce that Winlandia Marketing is expanding! Based in the heart of Tallinn, Estonia, our headquarters at Spaces Rotermann is where our team operates and manages our business. From here, our in-house talent works alongside a global network of freelancers in Finland, Sweden, Uruguay, and beyond.
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